|Brand Awareness||“3 Year Program, 90% Enrollment Rate, Four Week Internship… Your Future Starts HERE”
This banner features a blurred out background of students working on advertisements in an advertising lab. I decided to incorporate the “key benefits” that St. Clair College’s Advertising and Marketing program provides their students with. I decided to end the banner with “Your Future Starts Here” as they have played off of that messaging in their past advertisements.
|I decided to design and include the content I did for banner #1 because the objective of this banner was to create awareness of the brand, which in this case is St. Clair College’s Advertising and Marketing Program.
Since the brand is St. Clair College Advertising and Marketing, I thought it would be a cool idea to implement a visual of students working on advertisements in a lab. Not only does that ad a unique element to the banner but it provides users with a visual of what it’s really like to be an advertising student.
I decided to go with point form bullets of the many benefits St. Clair College’s Advertising and Marketing program provides their students with to draw attention from users and make them aware of the many benefits this program provides.
I felt it was best to incorporate bullet points because it allows me to get my message across without going too in depth and providing lots of content. It’s best to keep your message short and to get the point across with as little content as possible.
“ Faculty of Experienced Industry Professionals”
“12 Social, Mobile & Digital Marketing Media Courses”
“The most “up-to-date” advertising & marketing communications in Ontario”
“Develop Skills in PR, Events, Social, Marketing, Advertising and More!”
This banner includes an image of a computer in a dark computer lab. The image on the computer displays an ad/design type project that someone was working on. I thought this would be a cool direction to go for a “pop-up” since I have more room to make the banner more visually appealing.
|For this banner my objective was to really show users what St. Clair College’s program is like. I played off the idea of showing users an “inside look” as to what St. Clair College’s Marketing and Advertising program is really like.
I decided to use the image of the computer for my banner because I feel like it represents what we advertising and marketing students spend most of our time doing. This puts a picture in the mind of users now when they think of the program.
When developing my content for this pop up banner I focused on finding key points that would appeal to my audience. I included the 4 separate pieces of content because I wanted to highlight the unique and well known program features that St. Clair College’s Advertising and Marketing Program offers students as an overall audience.
I made sure to implement the design tricks of keeping it simple, one message, image, etc, incorporate a call to action in each “pain” so that no matter what “pain” the user is at, there will be somewhere for users to click and find further info.
To get the point across to users that St. Clair College has one of the most top of the line, high end, thought out and well designed Marketing & Advertising programs in all of Ontario. Since that’s something the program is highly praised for I thought what better way to incorporate that message and spread it out to users than by using it in one of the banners.
|College Tour||“4 State of-the-Art Facilities”
“Tour our Riverview downtown campus”
“Meet our seasoned professional faculty”
“Join us for a tour a our Centre of The Arts Campus”
“Visit our state-of-the-art classrooms and design labs”
My plan for this campaign was to develop a very unique and out of the box banner. When I think of college tours I think of walking around a boring brick walled school, looking into lecture rooms, labs, etc. I wanted to take a different approach for St. Clair College’s Advertising and Marketing program. I decided to take advantage of the fact that the St. Clair Centre of Arts Campus is located right on the river front and has river view classrooms and areas for students to study. I wanted to incorporate this because it brings a new and exciting element and visual to what is normally and boring experience.
|For this banner I wanted to go for a completely different approach. Similar to my other banners, I focused mainly on keeping the banner visually pleasing, but for this banner I wanted to incorporate and play off the fact of being located right on the riverfront.
When developing this banner I made sure to keep it balanced by placing text and images on every page. I again, kept it simple and avoided creating clutter throughout my banner. I used short text to make sure that my banner was scannable if a user was scrolling down the page, and I implemented a call to action by placing a button at the bottom of all of my banners, getting users to click and book a tour at St. Clair
Overall, my goal of these banners were to keep them short, sweet, to the point and to create interest and “buzz” about St. Clair College’s Advertising and Marketing programs. I wanted to incorporate Plain English Writing in my content so all users are able to read and understand my banners with ease. I also wanted to utilize strong and persuasive headlines, primarily to get users excited and wanting to know more about the program. I implemented CTA’s on every banner to get users onto the St. Clair College Advertising and Marketing website to gain that extra bit of information if need be, and I also focused on keeping balance throughout my ads.