Lab

Question #4:

#4.

Banner: Link: Justification:
Brand Awareness http://stclairadvertisingprogram.com I recommend to link St. Clair College’s Advertising and Marketing program website to the “Brand Awareness” banner. I recommend that they link this because then if users are interested in finding out more information about the program, then they can click on the ad and it will redirect them to the landing page, being St. Clair College’s Advertising & Marketing website.

 

This will maximize conversions as it will generate more traffic to the website and more users will become aware of the program.

Program Details http://stclairadvertisingprogram.com My recommendation is St. Clair should link the “Program Details” banner with the St. Clair College Advertising and Marketing About Page from their website.

 

In this banner I incorporated a “button” so that if users would like more information in regards to the program, they can click on the button and it will redirect users to the “about” landing page.

 

This will also help maximize conversions, as it will again generate a lot of traffic to the site. The content in this particular ad is very compelling and sparks interest so I feel as though that it would be beneficial for St. Clair College’s Advertising & Marketing program if they linked their “about” page to their banner ad.

College Tour http://stclairadvertisingprogram.com/contact-us/ This would be a great idea to link the contact page for St. Clair College’s Marketing & Advertising program because if users are interested in booking college tours they can book one by contacting St. Clair College.

 

By incorporating the link of the contact page, it will allow users to send St. Clair College an email/message about booking a tour in just one click. They simply would just click the “book a tour” button and they would be redirected to the “contact us” page.

 

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